Huggies® believes in the power of hugs
Through funding and facilitation, our No Baby Unhugged initiative is helping more hospitals and parents embrace the power of hugging. We want to help ensure babies get the skin-to-skin hugs they need.
Hospital Hugging Programs
Huggies® funding has helped these hospitals set up the facilities and equipment necessary for volunteer huggers to rock, cuddle, sing and hug whenever parents can’t.
Learn about Hospital Hugging
Our Partnership with SickKids®
We're helping SickKids® rebuild their NICU so parents can feel more comfortable giving their babies the skin-to-skin hugs they need.
More about SickKids® Partnership
Build Your Hug Plan
This Hug Plan, designed by medical experts, will enhance your own Birth Plan by ensuring you baby receives hugs, according to your wishes.
Learn about The Hug Plan
How can we help you?
By supporting No Baby Unhugged, you're showing your belief in the power hugs for your baby and all babies in Canada. When you sign up, we’ll thank you by sending you FREE Huggies® newborn diapers and wipes. Conditions apply*.
Pregnancy Tips & Tools
Are you ready for your first hug? Let us help you prepare for your pregnancy journey and beyond.
Get offers, rewards, tips & advice, just for you, when you sign up for our customized emails.